Adobe Systems Incorporated

Adobe Certified Expert: Adobe Target Business Practitioner


Credential: Adobe Certified Expert: Adobe Target Business Practitioner CA Eligible
Credentialing Agency: Adobe Systems Incorporated

Renewal Period: 2 years

Adobe Systems Incorporated, Adobe Target Business Practitioner certification is for professionals who can create and manage the activities delivered with the Target tool and recommend the best ways to use the tool to solve a given problem or problems. Candidates should meet experience requirements and must pass a written exam.

More information can be found on the certifying agency's website.

Adobe Certified Expert: Adobe Target Business Practitioner

MINIMUM REQUIREMENTS

Attainability:    high

Eligibility Requirements (View Details)

  • Credential Prerequisite
  • Experience: 2 years
  • Education
  • Training
  • Membership
  • Other
  • Fee

Note: This credential may have multiple options for a Service member to meet eligibility requirements. Requirements listed here are based on the minimum degree required.

Exam Requirements (View Details)

  • Exam
  • Written Exam
  • Oral Exam
  • Practical Exam
  • Performance Assessment

Exam Administration (View Details)

  • In-person exam
  • Remote proctored on-line exam
  • Third-party test vendor

RECERTIFICATION SUMMARY

Renewal Period: 2 years

  • Continuing Education
  • Exam
  • Continuing Education OR Exam
  • Fee
  • Other

AGENCY CONTACT INFORMATION

Adobe Systems Incorporated

345 Park Avenue
San Jose, CA  95110-2704

Phone: (800) 833-6687

Fax: (408) 537-6000
Email: certification@adobe.com

Written Exam AD0-E401

  • Planning and Strategy (22%)
    • 1.1 Identify business KPIs and successfully translate these into optimization goals given key business requirements
    • 1.2 Identify opportunities for testing based on business KPIs and data analysis
    • 1.3 Prioritize test ideas based on business needs, level of effort, and potential for lift
    • 1.4 Estimate activity duration using the Adobe Sample Size Calculator or equivalent
    • 1.5 Align activity types with specific use cases
    • 1.6 Construct test hypotheses based on a given scenario and identify hypotheses elements
    • 1.7 Identity the appropriate Target activity type
    • 1.8 Determine KPI-based primary and secondary success metrics
    • 1.9 Assess audience requirements
    • 1.10 Determine the appropriate analytics reporting sources
  • Configuring, Executing and Managing (48.5%)
    • 2.1 Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
    • 2.2 Apply procedures to create an experience using VEC
    • 2.3 Apply procedures to create an experience using FEC
    • 2.4 Apply procedures to manage experiences within an experience composer
    • 2.5 Describe the 3-step workflow that applies to creating Target Activities
    • 2.6 Apply procedures to create an A/B test activity
    • 2.7 Apply procedures to create an XT activity
    • 2.8 Apply procedures to create an MVT activity
    • 2.9 Apply procedures to create an AP activity
    • 2.10 Apply procedures to create a Recommendation activity
    • 2.11Apply procedures to create an Audience in Target
    • 2.12 Apply procedures to set Goals and Settings
    • 2.13 Apply procedures to conduct Activity QA
    • 2.14 Apply procedures to manage Target
  • Analyzing and Reporting (17.6%)
    • 3.1 Define and evaluate report settings to help set the elements that appear in a report
    • 3.2 Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
    • 3.3 Evaluate and identify common problems associated with A/B testing and how to avoid them
    • 3.4 Evaluate Automated Personalization Summary reports
    • 3.5 Evaluate Experience Performance reports (MVT)
    • 3.6 Determine the winning variation based on the observed lift, confidence levels and business objectives
  • Troubleshooting (11.8%)
    • 4.1 Diagnose activity qualification issues
    • 4.2 Use browser debugging tools to verify implementation
    • 4.3 Verify metrics and reporting
    • 4.4 Use Experience Cloud Debugger to validate implementation

Exam Preparation Resources

There are a number of resources available to help you prepare for the Adobe Certified Expert: Adobe Target Business Practitioner examination:

An additional resource is O'Reilly Learning Safari Books Online, a searchable digital library that provides online access to thousands of books, training videos and conference sessions. See the Educational Resources section on the Related Sites page here on COOL to learn how to get free access.

Testing Information

  • Exam Administration

    Credential exams may be administered in-person at a testing site, proctored on-line remotely, or have options for both. If an exam is administered through a test vendor, the third-party test vendor box will be checked. The following test administration options apply to the Adobe Certified Expert: Adobe Target Business Practitioner credential where checked:

    • In-person exam
    • Remote proctored on-line exam
    • Third-party test vendor
  • For more information on the Adobe Systems Incorporated testing process, visit the agency website.

RECERTIFICATION

Adobe Certified Expert: Adobe Target Business Practitioner

Renewal Period: 2 years

The Adobe Certified Expert: Adobe Target Business Practitioner credential has the following recertification information:

  • All Adobe certifications expire after two years and require renewal. To renew, certification holders must take and pass the latest version of the applicable Adobe certification exam. See the Adobe website for additional information.

Additional considerations for the Adobe Certified Expert: Adobe Target Business Practitioner include:

  • At a minimum, the candidate seeking to become certified has:
    • At least two years of experience with optimization platforms, including Adobe Target
    • At least two years of experience leading/contributing optimization programs
  • See the Adobe website for further details.

In Demand

This certification is considered in demand. The U.S. Department of Labor sponsored CareerOneStop's analysis indicates the certification is frequently mentioned in online job postings.

Click for external link to CareerOneStop's Credentials Center.

COOL Bucks

See your installation Education Service Officer for credential exam information and coordinating instructions.

COOL Summary

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COOL Summary

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COOL Summary

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COOL Summary

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COOL Summary

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Some

Credential is related to some tasks associated with the duties of the military occupation (at least one critical task but less than 80%)

Most

Credential is directly related to most of the major duties associated with the military occupation (at least 80%)

Other

Credential is related to this military occupation, but is more advanced or specialized and therefore will likely require additional education, training, or experience

CA Eligible

This certification is eligible for CA.

Promotion Points

This certification has been approved for promotion points.

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Star

Star credentials are MOS enhancing, as designated by the Proponent. MOS enhancing credentials are directly related to an MOS or ASI, are taught either partially or completely as part of a Program of Instruction (POI), and improves the MOS technical proficiency.

Skill Level

The Skill Level reflects the level, based on MOS training and/or experience, the Soldier should be the most prepared to successfully earn the credential. See the Table Legend for details about each level.

Navy Bucks

Credential voucher or reimbursement for credential exam, re-certification, or maintenance fee has been approved for payment through the Navy's Credential Program Office. To get a voucher request form, click Menu at the top of any page, then click "2 Complete Voucher and Apply" under Credentialing Steps.

CG Bucks

Current Coast Guard policy states all credentials listed on CG COOL may be reimbursed assuming the enlisted service member meets the eligibility requirements as outlined in the Coast Guard Voluntary Credentialing Program Policy (COMDTINST 1540.1(series))

Early Career

1-3 years experience; Enlisted E1 through E4

Mid Career

4-10 years experience; Enlisted E5 through E6

Late Career

10+ years experience; Enlisted E7 through E9

Early Career

1-3 years experience; Enlisted “A” School through E5

Mid Career

4-10 years experience; Enlisted E6 through E7

Late Career

10+ years experience; Enlisted E8 through E9

Early Career

1-6 years experience; Officer O1 through O2

Mid Career

6-12 years experience; Officer O3 through O5

Late Career

12+ years experience; Officer O6 and Above

GI Bill®

Reimbursement for exam fees has been approved for payment through the GI Bill.

Note: GI Bill approval data is updated quarterly. For the latest information, visit the WEAMS Licenses/Certifications Search page. Make sure to select "Both" in the LAC Category Type drop-down before searching.

Click to go to the external link for GI Bill licensing and certification information.

ANAB (ANSI)

This credential has been accredited by ANAB (ANSI).

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ICAC

This credential has been accredited by ICAC.

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ABSNC

This credential has been accredited by ABSNC.

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NCCA

This credentialing program has been accredited by NCCA.

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IAS

This credential has been accredited by IAS.

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Low

May be difficult to attain: minimum education requirement is a Bachelor's degree, and/or minimum experience is 10 or more years.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

Medium

Moderate ease of attainment: minimum education requirement = Associate's and/or prerequisite and/or minimum experience = more than 2 years and less than 10 years of experience.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

High

Highly attainable: minimum education requirement = HS or less and/or minimum experience = 2 years or less experience and no additional requirements.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

MOS is Military Occupational Specialty
ASI is Additional Skill Identifier
WOMOS is Warrant Officer Military Occupational Specialty
AOC is Area Of Concentration Officer
Functional Area
Branch

Army e-learning

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NKO e-learning

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Bright Outlook – new job opportunities are very likely in the future for this job

Registered Apprenticeship

An apprenticeship program is registered with the U.S. Department of Labor. Go to the Apprenticeship Finder and enter career path or location to find apprenticeship opportunities.

Click here for External link to: My Next Move for Veterans - Market Research Analysts and Marketing Specialists
Click here for External link to: My Next Move salary info for Market Research Analysts and Marketing Specialists

Bright Outlook – new job opportunities are very likely in the future for this job

Click here for external link to: My Next Move for Veterans State Map for Market Research Analysts and Marketing Specialists

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Updated: January 07, 2021
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