Adobe Systems Incorporated

Adobe Certified Expert: Adobe Analytics Business Practitioner

Credential: Adobe Certified Expert: Adobe Analytics Business Practitioner CA Eligible
Credentialing Agency: Adobe Systems Incorporated

Renewal Period: 2 years

The Adobe Systems Incorporated, Adobe Certified Expert: Adobe Analytics Business Practitioner certification is for the experienced digital analytics professional. The typical candidate has a marketing background, but can come from a variety of job roles, possess an in-depth understanding of digital analytics metrics and dimensions, understand the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results, and can propose a course of action based on analysis of reports. Candidates must pass a written exam.

More information can be found on the certifying agency's website.

Adobe Certified Expert: Adobe Analytics Business Practitioner

MINIMUM REQUIREMENTS

Attainability:    high

Eligibility Requirements (View Details)

  • Credential Prerequisite
  • Experience: 2 years recommended
  • Education
  • Training
  • Membership
  • Other
  • Fee

Note: This credential may have multiple options for a Service member to meet eligibility requirements. Requirements listed here are based on the minimum degree required.

Exam Requirements (View Details)

  • Exam
  • Written Exam
  • Oral Exam
  • Practical Exam
  • Performance Assessment

Exam Administration (View Details)

  • In-person exam
  • Remote proctored on-line exam
  • Third-party test vendor

RECERTIFICATION SUMMARY

Renewal Period: 2 years

  • Continuing Education
  • Exam
  • Continuing Education OR Exam
  • Fee
  • Other

AGENCY CONTACT INFORMATION

Adobe Systems Incorporated

345 Park Avenue
San Jose, CA  95110-2704

Phone: (800) 833-6687

Fax: (408) 537-6000
Email: certification@adobe.com

Written Exam AD0-E202

  • Business Analysis (25%)
    • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
    • Analyze data to answer business questions and recommend new optimization hypotheses
    • Identify conversion funnels
    • Interpret Solution Design Reference (SDR) to determine what data is available in reports
    • Analyze report data to summarize and draw conclusions
    • Understand outliers and anomalies in reports
  • Reporting and Dashboarding for Projects (25%)
    • Apply the process to configure projects using the most appropriate tool(s)
    • Compare fallout and flow visualization and appropriate variable types for reporting
    • Apply the process to schedule Projects, Report Builder and Data Warehouse
    • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
    • Apply the process to set Alerts
    • Apply the process to lookup the dimensions/components
    • Apply the process to create a visualization
    • Given a scenario, determine the appropriate item to use
  • Segmentation and Calculated Metrics (25%)
    • Determine how to develop and configure segments
    • Apply the process to share segments with others in the organization
    • Compare segments
    • Apply segments to Projects and Components
    • Apply the process to generate calculated and/or segmented metrics
    • Determine Metric Types
  • General tool knowledge and troubleshooting (15%)
    • Analyze reports and identify data quality issues
    • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
    • Define different types of dimensions and parameters existing in Adobe Analytics
    • Determine how to bring data in and out of Adobe Analytics
    • Apply the process to configure Report Builder
  • Administration (10%)
    • Apply the process to configure Classification Importer and Rule Builder
    • Identify information from marketing URLs
    • Apply the process to configure a virtual report suite based upon an existing segment
    • Understand Report Suite Admin Console Settings

Exam Preparation Resources

There are a number of resources available to help you prepare for the Adobe Certified Expert: Adobe Analytics Business Practitioner examination:

An additional resource is O'Reilly Learning Safari Books Online, a searchable digital library that provides online access to thousands of books, training videos and conference sessions. See the Educational Resources section on the Related Sites page here on COOL to learn how to get free access.

Testing Information

  • Exam Administration

    Credential exams may be administered in-person at a testing site, proctored on-line remotely, or have options for both. If an exam is administered through a test vendor, the third-party test vendor box will be checked. The following test administration options apply to the Adobe Certified Expert: Adobe Analytics Business Practitioner credential where checked:

    • In-person exam
    • Remote proctored on-line exam
    • Third-party test vendor

  • For more information on the Adobe Systems Incorporated testing process, visit the agency website.

RECERTIFICATION

Adobe Certified Expert: Adobe Analytics Business Practitioner

Renewal Period: 2 years

The Adobe Certified Expert: Adobe Analytics Business Practitioner credential has the following recertification information:

  • All Adobe certifications expire after two years and require renewal. To renew, certification holders must take and pass the latest version of the applicable Adobe certification exam. See the Adobe website for additional information.

Additional considerations for the Adobe Certified Expert: Adobe Analytics Business Practitioner include:

  • At a minimum, candidate seeking to become certified has:
    • Two years’ experience in digital analytics, a marketing background or come from a marketing role from a variety of job roles, possess an in-depth understanding of digital analytics metrics and dimensions, understanding of the business value of web technologies, ability to translate business requirements into metrics or KPIs, build and interpret reports, and ability to communicate results and propose a course of action based on analysis of reports.
    • Expertise to help clients understand how to extract/pull the information needed, and which are contextually relevant (e.g. help them define their business questions)
    • An understanding of how the technology works and an understanding of a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
    • At least one year of Adobe Analytics hands-on experience
    • A basic understanding of how digital analytics is filtering/structuring data
    • An awareness of the integration of Adobe Analytics with other Adobe solutions

In Demand

This certification is considered in demand. The U.S. Department of Labor sponsored CareerOneStop's analysis indicates the certification is frequently mentioned in online job postings.

Click for external link to CareerOneStop's Credentials Center.

COOL Bucks

See your installation Education Service Officer for credential exam information and coordinating instructions.

COOL Summary

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COOL Summary

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COOL Summary

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Some

Credential is related to some tasks associated with the duties of the military occupation (at least one critical task but less than 80%)

Most

Credential is directly related to most of the major duties associated with the military occupation (at least 80%)

Other

Credential is related to this military occupation, but is more advanced or specialized and therefore will likely require additional education, training, or experience

CA Eligible

This certification is eligible for CA.

Promotion Points

This certification has been approved for promotion points.

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Star

Star credentials are MOS enhancing, as designated by the Proponent. MOS enhancing credentials are directly related to an MOS or ASI, are taught either partially or completely as part of a Program of Instruction (POI), and improves the MOS technical proficiency.

Skill Level

The Skill Level reflects the level, based on MOS training and/or experience, the Soldier should be the most prepared to successfully earn the credential. See the Table Legend for details about each level.

Navy Bucks

Credential voucher or reimbursement for credential exam, re-certification, or maintenance fee has been approved for payment through the Navy's Credential Program Office. To get a voucher request form, click Menu at the top of any page, then click "2 Complete Voucher and Apply" under Credentialing Steps.

CG Bucks

Current Coast Guard policy states all credentials listed on CG COOL may be reimbursed assuming the enlisted service member meets the eligibility requirements as outlined in the Coast Guard Voluntary Credentialing Program Policy (COMDTINST 1540.1(series))

Early Career

1-3 years experience; Enlisted E1 through E4

Mid Career

4-10 years experience; Enlisted E5 through E6

Late Career

10+ years experience; Enlisted E7 through E9

Early Career

1-3 years experience; Enlisted “A” School through E5

Mid Career

4-10 years experience; Enlisted E6 through E7

Late Career

10+ years experience; Enlisted E8 through E9

Early Career

1-6 years experience; Officer O1 through O2

Mid Career

6-12 years experience; Officer O3 through O5

Late Career

12+ years experience; Officer O6 and Above

GI Bill®

Reimbursement for exam fees has been approved for payment through the GI Bill.

Note: GI Bill approval data is updated quarterly. For the latest information, visit the WEAMS Licenses/Certifications Search page. Make sure to select "Both" in the LAC Category Type drop-down before searching.

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ANAB (ANSI)

This credential has been accredited by ANAB (ANSI).

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ICAC

This credential has been accredited by ICAC.

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ABSNC

This credential has been accredited by ABSNC.

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NCCA

This credentialing program has been accredited by NCCA.

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IAS

This credential has been accredited by IAS.

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Low

May be difficult to attain: minimum education requirement is a Bachelor's degree, and/or minimum experience is 10 or more years.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

Medium

Moderate ease of attainment: minimum education requirement = Associate's and/or prerequisite and/or minimum experience = more than 2 years and less than 10 years of experience.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

High

Highly attainable: minimum education requirement = HS or less and/or minimum experience = 2 years or less experience and no additional requirements.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

MOS is Military Occupational Specialty
ASI is Additional Skill Identifier
WOMOS is Warrant Officer Military Occupational Specialty
AOC is Area Of Concentration Officer
Functional Area
Branch

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Registered Apprenticeship

An apprenticeship program is registered with the U.S. Department of Labor. Go to the Apprenticeship Finder and enter career path or location to find apprenticeship opportunities.

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Bright Outlook – new job opportunities are very likely in the future for this job

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Updated: January 07, 2021
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